In addition to rebuilding the Chapman Real Estate brand from scratch, a comprehensive suite of marketing and sales tools were created, encompassing various components such as marketing strategy, messaging, and promotional materials. These tools were designed to support the brand's objectives and facilitate effective communication, establishing Chapman as the Blue Mountains premier real estate agency.

As well as completely overhauling the Rose Rentals brand, and relaunching as Rose Property, we also developed a marketing strategy and calendar, to establish the new brand and increase the reach.

Touch points included local newspaper advertising, direct marketing, appraisal packs and social marketing.

Creative concept & direction / copywriting / typography / illustration / design and layout

We redesigned the visual branding to reflect the premium service that Chapman Concierge offers Blue Mountains locals. We then developed a tone of voice and brand personality which we applied to traditional print advertising and social media marketing.

Design / typography / photoshoot direction / copywriting

Concept, scriptwriting and creative direction for a campaign to increase awareness of Lipton tea in offices. Video production by 2C Films.

Creative concept / TVC script copywriting / TVC creative direction / design

TVC production and Direction: 2C Films

Creative concept / script copywriting / video shoot creative direction

Creative concept / copywriting / art direction

Creative concept and direction / design / copywriting

To help dispel common misconceptions about PayPay, I wrote scripts and storyboards for three webisodes, each highlighting a key PayPal feature. I was also involved in casting and video creative direction.

Video production and Direction: 2C Films

Creative concept and direction / photoshoot direction / image retouching